Tracie Edmondson, NRL.com
The NRL's new "anthem" for season 2011, international super group Bon Jovi's track "This Is Our House", will be available for download on Monday (Feb 28).
The track, which the NRL has secured exclusive Australian rights to for the next three years, will be used to headline the game's advertising campaign for the 2011 Telstra Premiership season and will be launched next week.
Rugby league fans can download the track on Monday at Telstra Bigpond Music
and see the NRL's sensational new "This Is Our House" marketing campaign exclusively on NRL.com next Wednesday (March 2) at 6am ahead of the official 2011 season launch at 12.30pm.
The track is a "home-ground anthem" that will be echoed by fans at every NRL venue and will feature in 60-second commercials from next Wednesday (March 2).
It will be integrated into a range of NRL activities, with the Nine network already committed to incorporating the theme into its telecasts of the Telstra Premiership.
"This Is Our House" is expected to capture the game’s unrivalled passion and excitement as have previous rugby league advertising "anthem" which have featured some amazing names from Tina Turner to Tom Jones and the Hoodoo Gurus.
The NRL announced their major coup on February 9 in securing the three-year deal with Bon Jovi for the exclusive Australian Rights to "This Is Our House".
Bon Jovi are rated the world’s number one touring act after playing to 1.5million fans in 2010 and having amassed 125million album sales in a career that has produced major hits in each of the past three decades.
The song was written with international sports marketing in mind and has already been used successfully in the US in association with the NFL.
"Having led an American Arena League football team from inception to championship and as a lifelong sports fan, I know the intensity and dedication that goes into cheering on your team," said Jon Bon Jovi.
“We wrote ‘This Is Our House’ to be a sports anthem and ‘House’ has found a home in the US on the playing fields of the New York Rangers, the New England Patriots, and the NFL.
“This new partnership with the National Rugby League to bring the song to Australian Rugby League gives me great satisfaction. Having played countless stadium shows in your country, I know for a fact that your fans know a thing or two about marking your turf and staking your claim."