Andrew Bryan, NRL.com
The Australian Rugby League Commission has announced its plan to double NRL club memberships by 2017 as it today released a five-year blueprint for the future of the sport at Rugby League Central.
The goal of reaching 400,000 members by 2017, almost double the number currently in the game, emphasises the importance the commission is placing on club memberships over the next five years.
The National Rugby League and clubs have worked hard to increase membership numbers in recent years and it has been a significant growth area of the business with club memberships rising by 100 per cent since 2008.
The Australian Rugby League commission plans to grow membership numbers by 14 per cent per year to reach the 400,000 members milestone.
Dwyane Wade, Hugh Jackman, Russell Crowe, Mark Webber and Simon Baker are just some of the celebrities adding star power to the game-wide membership strategy.
“NRL club membership is an important part of the business,” Interim CEO, Mr Shane Mattiske said today.
“We have seen a massive increase in the amount of new members joining the sport and that is a great thing for the clubs and the game.
“We have a great product, the game is in a great place and NRL club memberships are the best way for fans to be a part of their club.”
Crowd attendance at games is also integral to the Commission’s plan, with a goal of reaching an average of 20,000 fans announced today.