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NRL Mailbox: breaking ground in digital space

NRL Wed, Sep 14, 2011 - 8:57 PM

With the NRL launching the first official finals iPad App for a majorAustralian football code this week, we thought we’d share just some ofour achievements we’ve had this year in the digital and social mediaspace which our supporters have helped to shape.

PopularAustralian technical site has described the new FinalsiPad application as “an excellent app that is well-designed to be easilynavigated on the iPad...”.  You can read more about the App at: and supporters can download it on the Apple App Store at:

Inaddition to the release of the first finals iPad App, this year hasalso seen the NRL become the first sport to launch its club iPhone Appsin Australia with over 90,000 downloads to date.

In terms, we have experienced a 14% increase in the number of peoplelogging on to the site per month to 1.8 million fans, and additionallypeople are spending more time accessing the website’s content.

TheNRL Club Network has become a key destination for fans averaging222,000 weekly visitors, up 12% from last year. Club video continues tostrengthen with an average lift in streams from Round 14 to 21 of astaggering 69%.

Fans have this year registered over 2.6millionviews of videos, including game highlights, team announcements, playerinterviews and media conferences.

Event coverage has beensignificantly expanded this year, including online chat destinations forfans, public online voting for All Stars man of the match, gameanalyser, exclusive columns, and destination home pages for majorevents. We also had a record 24,000 fans tune in for the liveannouncement of the NSW Origin team.

We’re setting records in thesocial media space too. The NRL became the first Australian sport toreach 375,000 fans on Facebook. We are now the largest sport (over380,000) with the largest team following (Queensland Maroons with324,000) and the largest club following (Brisbane Broncos with 207,000)in Australia.  

Our recent online coverage of the 2011 Dally M’svia Twitter saw #dallym enter Australia’s top five trending topics onthe night, and the first Finals Series game between Wests Tigers v StGeorge Illawarra Dragons was the highest trending sport topic inAustralia, beating out the AFL finals series and Rugby World Cup opener.

The NRL’s combined audience across Facebook and Twitter is the largest social media following of any sport in Australia.

We look forward to continuing to break new ground in this space!