The Jetstar Gold Coast Titans have today unveiled an aggressive new playing strip to kick-start a four-year partnership with leading global sports brand adidas.<br><br>The Jetstar Titans and adidas have combined to create a cutting edge playing strip which will be worn by the club from season 2010 onwards.<br><br>The new jerseys are 30 per cent lighter than previous rugby league strips made by the company and also feature Climacool™ technology which provides a more breathable garment that has a greater ability to repel sweat – making the athlete cooler.<br><br>The highlight of the new look is the introduction of swords into the design of the playing jerseys. The home jersey features a navy to surf (light blue) gradient while the away strip is predominantly white.<br><br>Further features include a new open collar and specially designed sleeve which contours to the players’ muscles.<br><br>Jetstar Titans Managing Director Michael Searle said he was proud of the club’s new look as it embarks on its fourth season in the National Rugby League.<br><br>“The design of our new playing strip was an important one as it is the Titans’ first major change of jersey since our inaugural season in 2007 and highlights the continued growth of the club,’’ said Mr Searle.<br><br>“We were mindful of designing a playing strip that not only had the best interests of the players at heart but also that of our fans – both male and female.<br><br>“We are thrilled with the final outcome and excited about the opportunity to link with such a strong brand in the world market.’’<br><br>adidas Sports Marketing Manager Cameron Baranski said the company was excited about the new partnership.<br><br>"From our very first meeting adidas has been impressed by the Titans modern outlook on sport and the game of rugby league,’’ said Mr Baranski.<br><br>“We're extremely excited to work with this young organisation intent on forging their own history.<br><br>"Our aim is to have the Titans looking and feeling their best, both on field and at training. We've focused on a clean modern look which will stand out from the pack. <br><br>“adidas has also invested in technology. The jersey is 30 per cent lighter than our 2009 adidas rugby league jersey, the fit is more figure hugging, making the players harder to tackle and we've incorporated Climacool™ technology to reduce heat stress." <br><br>The new Titans’ playing strip will be on sale to the general public from December 1.<br><br>
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