The South Sydney Rabbitohs have announced that Kenwood will be the Club’s major training corporate partner for the 2011 season today.
The major corporate partnership agreement will see the Kenwood logo appear on the Rabbitohs training apparel as well as the playing shorts for the new season.
Kenwood, whose tagline is ‘create more’, is regarded as best in class when it comes to electrical appliances in the food preparation category
The iconic Kenwood Chef, which has become part of the everyday lives of many Australian families linking lifestyle and family values via the kitchen and through food and its preparation, celebrated its 60th anniversary in 2010, and Kenwood ‘create more’ and has been part of the De’Longhi group of companies globally for almost ten years.
With the Italian brand De’Longhi again on board as the Club’s major away corporate partner for 2011, on the front of the Rabbitohs’ away jersey this surely indicates that this announcement is more than just another brand looking for media exposure.
The decision of Kenwood to become a major corporate partner of the South Sydney Rabbitohs was directly associated with the positive and proactive association De’Longhi, the Rabbitohs and Souths Cares have experienced over the last four years.
Rabbitohs CEO Shane Richardson welcomes Kenwood to the Rabbitohs family.
“We’re delighted to welcome Kenwood on board as a major corporate partner of the Club for 2011 and we’re excited about adding another global brand to our portfolio of major and senior corporate partners,” Mr Richardson said.
“Kenwood are one of the leading brands in kitchen and home appliances worldwide and to have their backing is outstanding.
“Kenwood has a large focus on females and young people so we’re delighted to connect them to our female supporter base and our many families who all support the Rabbitohs.
“However we’ll be working with Kenwood to show our male supporters the way around the kitchen after coming home from the footy too. Kenwood products really are for the whole family, the whole Rabbitohs family.
“We’ve absolutely relished the relationship we have already built with the people at De’Longhi so whether its watching the team on the footy field, watching the Souths branded 18 foot skiffs go around Sydney Harbour during our off season, or working together with young people in the community, we are really looking forward to further developing a strong relationship with both De’Longhi and Kenwood over the coming years and we’re very happy to welcome Kenwood on board.”
Paolo Albertoni, CEO of Kenwood, says a major sponsorship connection with the Rabbitohs is a perfect fit for their company.
“We’re absolutely thrilled to have Kenwood join the Rabbitohs today,” Mr Albertoni said.
“We love the fact that families can come together at meal time using Kenwood products and families can come together at the football watching the Rabbitohs play as well. To be honest we really feel we are part of the Rabbitohs family here in Australia.
“Kenwood is dedicated to promoting nutrition in the community so aligning with an elite sports team such as the Rabbitohs is a perfect fit. The Rabbitohs’ players will work with Kenwood to deliver healthy eating and lifestyle messages to their Members and the local community, linking with some of Souths Cares’ programs in the process.
“We see this major sponsorship of South Sydney as a great fit with the Kenwood brand as we work to ‘create more’ time for families together at home, sharing well-prepared and nutritional meals around the family dining table, and the Rabbitohs aim to ‘create more’ premiership glory for the most successful Club in the NRL.”
“There is a very positive message to convey to all Australians through this sponsorship. We see a family watching footy together on the weekend and eating the traditional ‘Sunday Roast’ around the dinner table as two very important traditions that should be promoted as part of the Australian way of life”