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The NRL has appointed former Brisbane Broncos Chief Executive Bruno Cullen to co-ordinate further fund-raising and assistance packages to flood victims in both Queensland and NSW.

On January 6 the NRL partnered the QRL donated in donating $100,000 to assistance programmes and individual clubs have also announced fund-raising measures and direct community assistance in sending players to work in local clean-ups.

The need for support will be ongoing and the NRL will work with government and community authorities to be there for the long road ahead with further fund-raisers and community projects.

“This is part of a long-term commitment,” NRL Chief Executive, Mr David Gallop, said.

“Rugby League is a major part of these communities and the need of those communities is being felt across the game.

“It requires a structured response and the NRL has enlisted the services of Bruno to co-ordinate a game-wide approach that compliments the government and community priorities.”

Mr Cullen said today that he would work with the clubs, the NRL and the Leagues to ensure that the good intentions of all parties could be harnessed to ease the pain that many are feeling as the crisis continues.

“As bad as it is at the moment, we still do not know how devastating the final outcome will be,” he said.

“There are many ways the game can help and certainly fund-raising plays a big role, but we need to go well beyond that in helping people rebuild communities as well as homes and businesses.

“We will need to work in with both the authorities and the communities themselves.

“Making sure that kids still have the chance to play footy, that they can support their local teams and see that their NRL heroes are playing for them is important as well.

“It's just as important that the NRL players whose own families are affected know that they are contributing.

“Already it's great to see clubs getting in from the start and hopefully we can coordinate things in a way that means we are creating opportunities over the long haul.”

All Rugby League fans are encouraged to support the Qld Premier’s Disaster Relief Appeal by phone on 1800 219 028; visiting  or by making donations at the Commonwealth Bank, NAB, Westpac,  ANZ , BOQ, Suncorp, St.George Bank, Bank SA (Bank of South Australia), Australian Central Credit Union, Savings & Loans Credit Union, Bank West, Australian Central Credit Union, Savings & Loans Credit Union and Coles supermarkets.