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South Sydney has been given a boost ahead of the 2011 NRL season, signing a major sponsorship deal with Star City casino.<br><br>The agreement will see Star City's logo prominent on the club's home jumper until the end of 2013.<br><br>Club owner Russell Crowe was pleased with the announcement, AAP reports.<br><br>"What we're talking about here is about a connection between two organisations that are all about entertainment, that are all about the future of Sydney," Crowe said.<br><br>While questions were asked of the deal given Star City's association with gambling, Rabbitohs CEO Shane Richardson felt there was no escaping its presence in the game.<br><br>"As David Gallop said all along, it's going to be there, it's a major part of what sport is whether we like it or not and we've got to be part of it to have some sort of control over it," he said.