NRL Mailbox: breaking ground in digital space
With the NRL launching the first official finals iPad App for a major Australian football code this week, we thought we’d share just some of our achievements we’ve had this year in the digital and social media space which our supporters have helped to shape.
Popular Australian technical site techguide.com.au has described the new Finals iPad application as “an excellent app that is well-designed to be easily navigated on the iPad...”. You can read more about the App at: http://www.nrl.com/nrl-telstra-launch-finals-series-ipad-app/tabid/10874/newsid/64663/default.aspx and supporters can download it on the Apple App Store at: http://itunes.apple.com/au/app/telstra-premiership-nrl-finals/id457451086.
In addition to the release of the first finals iPad App, this year has also seen the NRL become the first sport to launch its club iPhone Apps in Australia with over 90,000 downloads to date.
In terms of NRL.com, we have experienced a 14% increase in the number of people logging on to the site per month to 1.8 million fans, and additionally people are spending more time accessing the website’s content.
The NRL Club Network has become a key destination for fans averaging 222,000 weekly visitors, up 12% from last year. Club video continues to strengthen with an average lift in streams from Round 14 to 21 of a staggering 69%.
Fans have this year registered over 2.6million views of videos, including game highlights, team announcements, player interviews and media conferences.
Event coverage has been significantly expanded this year, including online chat destinations for fans, public online voting for All Stars man of the match, game analyser, exclusive columns, and destination home pages for major events. We also had a record 24,000 fans tune in for the live announcement of the NSW Origin team.
We’re setting records in the social media space too. The NRL became the first Australian sport to reach 375,000 fans on Facebook. We are now the largest sport (over 380,000) with the largest team following (Queensland Maroons with 324,000) and the largest club following (Brisbane Broncos with 207,000) in Australia.
Our recent online coverage of the 2011 Dally M’s via Twitter saw #dallym enter Australia’s top five trending topics on the night, and the first Finals Series game between Wests Tigers v St George Illawarra Dragons was the highest trending sport topic in Australia, beating out the AFL finals series and Rugby World Cup opener.
The NRL’s combined audience across Facebook and Twitter is the largest social media following of any sport in Australia.
We look forward to continuing to break new ground in this space!