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We love working with partners to engage fans across multiple channels​.

Victoria Bitter

As part of our ongoing brand partnership; Victoria Bitter and National Rugby League have joined forces to co-produce a heart-warming story about Parramatta Eels winger Maika Sivo and his dad; Joeli

The Maika Sivo Story


State of Origin, Australia’s greatest sporting rivalry, hits the iconic Great Barrier Reef as four legends of the game battle it out on the water in the Fish of Origin. In episode one Johnathan Thurston and Steve Renouf go head-to-head with Nathan Hindmarsh and Beau Scott to land the biggest and best catch.

Anaconda Fish of Origin - Episode I


The Ampol Little Origin members were involved in the pre-game rituals, participated in a skills session, and played a match in the stadium on game day ahead of the second match of the 2021 Ampol State of Origin series.

Little Origin experience

Content Pieces Across Multiple Social Channels​

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Acknowledgement of Country

National Rugby League respects and honours the Traditional Custodians of the land and pay our respects to their Elders past, present and future. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples on the lands we meet, gather and play on.