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The National Rugby League has joined forces with Australia’s only “proper” independent hardware group – Home Timber and Hardware – in a Sunday football partnership that builds on the success of the game’s sponsorship strategy. <br><br> Home Timber and Hardware Sunday Football will kick-off this Sunday and will continue through until the end of the 2012 season. <br><br> “We are proud to have another major Australian company join our sponsor family,” NRL Director, Marketing and Commercial, Mr Paul Kind, said today. <br><br> “In 2007 when we re-signed Telstra as the game’s naming rights sponsor, it was our goal to sell segments of the Premiership to major corporate partners. <br><br> “We have built a series of strong commercial properties in Bundy Friday Night Football and Keno Super Saturday and Home Timber and Hardware Sunday Football adds another important partnership to that strategy, providing additional revenue and delivering proactive partners to the game. <br><br> “There is a great synergy between Home Timber and Hardware and Sunday football and it is fitting they have come on board in time for a thrilling race to the finals.” <br><br> Mr Andrew Senyard, Home Timber and Hardware National Marketing Manager, said Home Timber and Hardware is a proud member of Australia’s communities and working with the NRL as the naming rights partner of Sunday Football presented an ideal opportunity to unite one of the nation’s best-loved sports with a hard-working Australian company. <br><br> “Sunday is a great day to enjoy doing DIY around the home in the morning and relaxing in the afternoon to watch a Sunday blockbuster game,” Mr Senyard said. <br><br> “It makes sense that Sunday Football is now known as ‘Home Timber and Hardware Sunday Football’.” <br><br> With more than 200 stores nationally, Home Timber and Hardware is Australia’s largest independent hardware group. <br><br> Whether you are a trade or DIY customer, your local Home Timber and Hardware team is always on hand with the expertise, practical knowledge and advice you need to get your job done properly. <br><br> Each Home Timber and Hardware store is owned and operated by a member of your local community and, as part of the local community, is a strong supporter of local sporting and charitable organisations.