For the first time ever, Telstra Premiership Finals Series fields will change colour, with field numbers over the next four weeks going yellow to support the Finals Series official charity partner, Cancer Council.
One in two Australians will be diagnosed with cancer by the age of 85, underlining the importance of the partnership between the NRL, Rugby League’s One Community and Cancer Council and of a lifestyle campaign calling on people to ‘improve your odds’ and reduce the risk of cancer.
The ‘Improve your odds’ campaign begins tonight and will run through every Finals Series game including the Telstra Premiership Grand Final, on Sunday, October 3, at Sydney’s ANZ Stadium.
Announcing the campaign today, Cancer Council Australia CEO, Professor Ian Olver, said more than a third of cancers could be prevented through simple lifestyle changes and the Finals Series would help Cancer Council share that important message with a wide audience.
“More than 13,000 cancer deaths each year are due to smoking, sun exposure, poor diet, being overweight, alcohol and inadequate physical activity,” Professor Olver said.
“Yet there are some simple steps we can all take to minimise our cancer risk.”
The NRL Referees have also lent their support to the campaign, pulling on yellow socks throughout the Finals Series, while representatives of every Finals Series team have joined Cancer Council and Rugby League’s One Community in a TV Community Service Announcement highlighting seven ways to reduce the risk of cancer.
Braith Anasta (Roosters), Jamie Lyon (Sea Eagles), Alan Tongue (Raiders), Simon Mannering (Warriors), Robbie Farah (Wests Tigers), Petero Civoniceva (Panthers), Ben Hornby (Dragons) and Ashley Harrison (Titans) all feature in the CSA, which urges the general public to tackle unhealthy habits and improve their odds of avoiding a cancer diagnosis.
"Millions of fans follow the excitement of the Telstra Premiership Finals Series and this partnership is an opportunity to take some important health messages to them", NRL Director of Community Relations, Trish Crews, said.
"Cancer prevention is something our players are passionate about and we are urging fans to take notice of this campaign during the Finals Series and learn how they can improve their odds of beating cancer risks."
The ‘Improve your odds’ campaign will also see the Cancer Council and the NRL offer fans a ‘money can’t buy experience’ with the chance to toss the coin at the Telstra Premiership Grand Final. For more information and to enter the competition visit www.cancer.org.au/nrl
For more information on ways to reduce your risk visit www.cancer.org.au/lifestyle
One in two Australians will be diagnosed with cancer by the age of 85, underlining the importance of the partnership between the NRL, Rugby League’s One Community and Cancer Council and of a lifestyle campaign calling on people to ‘improve your odds’ and reduce the risk of cancer.
The ‘Improve your odds’ campaign begins tonight and will run through every Finals Series game including the Telstra Premiership Grand Final, on Sunday, October 3, at Sydney’s ANZ Stadium.
Announcing the campaign today, Cancer Council Australia CEO, Professor Ian Olver, said more than a third of cancers could be prevented through simple lifestyle changes and the Finals Series would help Cancer Council share that important message with a wide audience.
“More than 13,000 cancer deaths each year are due to smoking, sun exposure, poor diet, being overweight, alcohol and inadequate physical activity,” Professor Olver said.
“Yet there are some simple steps we can all take to minimise our cancer risk.”
The NRL Referees have also lent their support to the campaign, pulling on yellow socks throughout the Finals Series, while representatives of every Finals Series team have joined Cancer Council and Rugby League’s One Community in a TV Community Service Announcement highlighting seven ways to reduce the risk of cancer.
Braith Anasta (Roosters), Jamie Lyon (Sea Eagles), Alan Tongue (Raiders), Simon Mannering (Warriors), Robbie Farah (Wests Tigers), Petero Civoniceva (Panthers), Ben Hornby (Dragons) and Ashley Harrison (Titans) all feature in the CSA, which urges the general public to tackle unhealthy habits and improve their odds of avoiding a cancer diagnosis.
"Millions of fans follow the excitement of the Telstra Premiership Finals Series and this partnership is an opportunity to take some important health messages to them", NRL Director of Community Relations, Trish Crews, said.
"Cancer prevention is something our players are passionate about and we are urging fans to take notice of this campaign during the Finals Series and learn how they can improve their odds of beating cancer risks."
The ‘Improve your odds’ campaign will also see the Cancer Council and the NRL offer fans a ‘money can’t buy experience’ with the chance to toss the coin at the Telstra Premiership Grand Final. For more information and to enter the competition visit www.cancer.org.au/nrl
For more information on ways to reduce your risk visit www.cancer.org.au/lifestyle
