Jessica Mauboy - behind the scenes

Australia’s leading female artist Jessica Mauboy is the voice of the new NRL commercial, the first female to headline a sports advertising campaign since Tina Turner had us rocking to Simply The Best in 1995.

Mauboy, 22, has combined her love of rugby league with her passion for soul music to re-recorded Etta James’ classic hit from 1962 ‘Something’s Got A Hold On Me’ as the anthem for the game in 2013.

Download the official song here.

The brand television campaign will see players, coaches, mums and dads join Jessica Mauboy and the stars of the NRL Telstra Premiership on a journey through backyards, schoolyards, beaches and the bush to show how NRL empowers those that come in contact with it.  

NRL.com was on set for the filming of the commercial and you can watch the behind the scenes video above.

Watch the 2013 NRL TV ad