Rugby League fans are about to meet their favourite stars first-hand as members of the Holden Kangaroos and NRL stars take to NRL.com, Twitter and YouTube to speak directly to fans about the importance of being a club member.
The unique approach is just the start of the biggest membership drive in Rugby League history, with players Greg Inglis, Cooper Cronk, Johnathan Thurston and the Morris twins having filmed pranks players have played on each other.
From this morning (Monday, 18 November), the clips will be will be published daily on the NRL's YouTube channel and housed at nrl.com/membership where fans and members can click through to view club's membership packages or fill in a form to have their club contact them.
Check out this week's videos and get in touch with your club at nrl.com/membership.
"Even when we are on the other side of the world we are all conscious of how important our members are to us," Cowboys star Johnathan Thurston said.
"On and off the field our members are with us every step of the way. Having the support of great members like we have makes such a difference to our club.
"At the game the atmosphere and support they provide creates a real feeling of family and is often a reminder of why we love playing the game."
As soon as the NRL set about engaging the players, the rivalry between the players and the passion they have for their clubs quickly emerged even though the World Cup players were on the other side of the world.
"We thought it was a great idea to send a personal message from the UK and all the boys got on board," Thurston said.
"However as you see a little later in the week the Morris twins had to typically turn it into a competition – declaring 'game-on' to see which club can sign up the most members, with some pretty fun outcomes."