“These initiatives will focus on developing the game of rugby league in regional NSW, focusing on the development of players in Group 10 plus the development of coaches in the region through a coach the coaches program.
“We will also be tailoring merchandise and membership offerings specifically to the region allowing for a target approach to fan engagement, plus we will leverage the Bathurst leagues club, which is one of our greatest assets, to host several functions both community and sports based throughout the contract period.
“As a group we will not rest on the recent independent valuation from Brand Finance stating the Panthers Brand is the number one brand in Australian sport. We are only just starting out, and we will continue to grow our brand across regions that we believe are strategically complimentary and in line with our groups’ ethos of sport and community”.
"This is very exciting for the people of the Central West to have access to the biggest names in the League in an annual event for the next five years but it is also an opportunity for some excellent exposure for those who haven't yet discovered just what a great place Bathurst is to visit.
“Rugby League has huge support here in Central West NSW and there would be no better location for the NRL to bring one of its big games to continue the development of the sport not only among the many loyal fans but in the young players who will benefit from coaching clinics with some of the best players in the game.
“This event is part of Council's long term commitment to boost the profile of Destination Bathurst as a sought-after tourist and major special event destination."