NRL Telstra Premiership Finals series lights up Sydney

The 2014 NRL Telstra Premiership Finals Series kicked off in spectacular style today with the stars of the NRL coming together to “Light It Up”.
 
Anthony Minichiello, Jamie Lyon, John Sutton, Jamie Soward, Johnathan Thurston, Cooper Cronk, Michael Ennis and Corey Parker attended today’s event fresh from one of the most enthralling final rounds in the games 106-year history.
 
The Panthers victory last night not only guaranteed the Broncos a position in the Top 8, but also ensured that fans in Townsville, Sydney and Melbourne will have the opportunity to experience a Week 1 Finals Series game live.
 
NRL Chief Executive Officer Dave Smith praised the efforts of the eight teams that have qualified for the finals, while encouraging members and fans of all teams to light up for the finals.
 
“The season reached a thrilling climax over the weekend and judging by the match-ups for Week 1, the stage is set for that level of excitement to continue,” Mr Smith said.
 
“There are four big games in three cities this weekend ensuring members and fans across the eastern seaboard have the opportunity to experience a game live.
 
“I would like to thank players for their attendance today and wish every team and their supporters good luck for the Finals Series.”
 
Today’s event marked the unveiling of a new advertising campaign for the Final Series featuring an anthem by US pop sensation Fall Out Boy. 
 
Titled “Light It Up”, the campaign will feature a series of 30 second television commercials, digital, press, radio and outdoor advertising encouraging fans to get out to a Final Series match and “Light It Up” for their team.
 
The campaign will be complemented by a free “Light It Up” App, giving fans access to Final Series creative assets and exclusive content according to which team they support in the Finals.
 
There will also be a range of new ticket offers and promotions aimed at enhancing fan experience while providing greater value for money.
 
Supporter Bays at all grounds will feature a limited amount of “Hot Seats” which include supporter gear including a wig and clapper stick with any ticket purchase. 
 
The Hot Seats will also include flags and banners so fans can engage and become part of the action like never before. 

NRL Telstra Premiership Finals Series Week One schedule:
 
FRIDAY, 12 SEPTEMBER
7:55 pm          Allianz Stadium
Manly Sea Eagles v South Sydney Rabbitohs
 
SATURDAY, 13 SEPTEMBER
5:50 pm          Allianz Stadium
Sydney Roosters v Penrith Panthers
 
7:55 pm          1300SMILES Stadium
North Queensland Cowboys v Brisbane Broncos
 
SUNDAY 14 SEPTEMBER
4:10 pm          AAMI Park
Melbourne Storm v Canterbury Bulldogs
 
For more information on the Finals Series, please go to nrl.com/finals.