Recently appointed Wests Tigers CEO Justin Pascoe has ensured he isn't looking to rebuild the club, rather he's out to "re-engineer" it.
Speaking at the Tigers' Grand Final Luncheon on Friday, Pascoe said he's chasing success from the get-go, before outlining the charter he'll utilise in hope of eventually achieving the club's second premiership.
"As an organisation we really need to rethink how we do our business on a daily basis and perform our operational activities. Our focus must remain outcome-driven in everything we do," Pascoe said.
"Mediocrity in our daily activities will not be accepted – not today, not tomorrow and not ever. As a part of the rethinking process innovation will be an enormous driver in our collective desire to gain competitive advantages both on and off the field.
"My charter is to create a sustainable business on and off the field and to truly create that we really need to start applying some real simple business applications across our activities.
"We need to re-engineer the club in a way where equity goes back into the brand Wests Tigers, developing assets and revenue streams outside of our normal activities.
"We need to invest in the football program, constantly reviewing our position and benchmarking ourselves. My aim is to give the playing group and the coaching staff all the tools they need to make sure they're the most competitive outfit possible on a weekly basis."
Pascoe also said the club must engage with the Wests Tigers brand itself, ensuring anyone who involves themselves with the club realises its importance.
"It's an enormous opportunity and a brand that has over 300,000 fans and we're one of the largest geographical and fastest economic-growth in the Western Sydney and South-Western corridors in Australia," Pascoe said.
"Undoubtedly it's a great challenge but we have to ensure the Wests Tigers becomes something that all fans, members, external and internal stakeholders, staff, players are really excited about joining. Not just for the short term but for the medium-long term."
It isn't all sunshine and lollipops for Pascoe though.
Walking into the club amidst their contractual standoff with captain Robbie Farah, Pascoe remained vitally optimistic.
"I acknowledge there are extreme challenges ahead for all of us but I certainly acknowledge too that the greater the difficulty the more glory we can all have surmounting it. A good saying I like to use is 'good pilots gain reputations from flying in stormy conditions'. Let's become good pilots," he said.
"As an organisation we need to become focused on simply executing and doing. I will quote the 26th president of the United States of America [Theodore Roosevelt] who said: 'In any situation the best thing we can do is the right thing, the second best thing is the wrong thing. The worst thing you could be doing is nothing at all'."