Brian Canavan has been appointed Head of Football for the NRL.
CEO Todd Greenberg said today he was delighted that Mr Canavan had accepted the role, given his level of experience in the game.
"Brian is one of the game's best administrators and is well respected among the States and 16 clubs," Mr Greenberg said.
"So it is an outstanding result for the game to secure someone with his expertise in such a crucial role."
Mr Canavan is currently Chief Operating Officer of the Gold Coast Titans and previously spent 18 years in senior roles at the Sydney Roosters including CEO, Assistant Coach and Football Manager.
He was also a special project consultant for the ARL and NRL for four years.
The former teacher has a Level 4 coaching certificate and a post graduate certificate in sports medicine.
Mr Greenberg said Mr Canavan's focus would be on pathways, participation and game development.
"One of my priorities is to encourage more people to play Rugby League and Brian will develop strategies to increase the participation level," Mr Greenberg said.
"While Brian is naturally reluctant to leave the Titans he recognises this is a unique opportunity to utilise his skills to grow the game across Australia and develop the right pathways for our rising stars.
"I also want to thank Titans CEO Graham Annesley and Chair Rebecca Frizelle for supporting Brian's move into the role in the best interests of the game."
Mr Canavan will begin work in the new role in early July.