The Brisbane Broncos, in partnership with the Institute For Urban Indigenous Health, have just been announced as finalists for the 2016 Queensland Reconciliation Awards in the Partnership Category.
The Queensland Reconciliation Awards Program recognises businesses, community organisations, educational institutions and partnerships that foster reconciliation in Queensland.
The Broncos have officially committed to the promotion of, and participation in, reconciliation since 2012 – with the endorsement of three Reconciliation Action Plans (RAPs).
Key initiatives have been introduced and expanded since the Broncos’ first RAP, including the Brisbane Broncos Mentoring Program, now called Beyond The Broncos – which received the 2015 Queensland Reconciliation Award in the Business Category.
The Broncos are especially proud of our community partnership with the Institute For Urban Indigenous Health (IUIH) and their Deadly Choices Program, as we aim to encourage Aboriginal and Torres Strait Islander Queenslanders to make healthy lifestyle choices.
Brisbane Broncos and Institute For Urban Indigenous Health for Deadly Choices
The Deadly Choices Program empowers Aboriginal and Torres Strait Islander people to make healthy choices for themselves and their families — to stop smoking, eat good food and exercise daily.
Deadly Choices also encourages Aboriginal and Torres Strait Islander people to access their local community-controlled health service to complete an annual health check.
With a strong belief that sporting organisations have a positive impact on the lives of Aboriginal and Torres Strait Islander people, the partnership has been crucial in driving health awareness via Deadly Choices, achieved through an array of joint activities, shared communications and social media, and direct involvement by the Brisbane Broncos players and staff.
With a good current and strong historic representation of Indigenous players in the Broncos playing group, it is simple to identify why Indigenous Australians have a close affinity to these players and this club.
The partnership’s success highlights the positive impact Indigenous role models have on the community, in making Deadly Choices and encouraging the use of preventative health services.
Finalist information for the 2016 Queensland Reconciliation Awards can be found here
This article first appeared on broncos.com.au