The NRL continues to innovate with Samsung Australia and Telstra - this time with Virtual Reality on Australia's biggest sporting stage, Holden State of Origin.
Former Origin players Matt King and Petero Civoniceva experienced the game in 360-degree Virtual Reality, from the perspective of current players and coaches.
"I didn't know where to look at the start but then the Blues walked out of the tunnel and it felt like you were right there with them," NRL Ambassador King said.
"I've never experienced anything like it and it's good for the NRL to be pioneering this kind of technology."
The NRL is excited by the opportunity to bring these experiences to fans in the future.
"Running out with the Blues was a different experience that's for sure," said former Maroons Origin great Civoniceva.
"You just feel the butterflies and the nerves from remembering what it was like."
NRL CEO Todd Greenberg also experienced the Origin VR before Game Three of the 2016 series in Sydney.
"For a fan to be here at ANZ Stadium, running out with the Blues in an Origin game – that speaks volumes about the sort of fan engagement that our sport is looking to do," Greenberg said.
"We're putting fans in places they've never been before – on the sidelines and in the tunnel with the players.
"We're putting them in the best seat in the house and that's what we're about."