The Brisbane Broncos have announced a huge $16 million in new sponsorship deals as they prepare for the 2017 NRL Telstra Premiership season.
Brisbane have also teamed up with home-grown Australian organisation ISC, with the apparel company bringing with it a new range of Broncos jerseys.
Brisbane showed off their new look home, away and heritage jerseys at a public launch on Friday, with fans flocking to be the first to own a piece of history.
Prop Josh McGuire was one of the first to see the new jerseys, and said the new designs are the perfect fit for a Queensland sporting team.
"ISC has come on board so we have a lot more variety this year. I really like the new designs," McGuire said.
"They are a bit thinner so they are ideal for the warmer weather we get up here in Brisbane.
"I'm a bit thinner as well so it works well. I can't wait for next year and to get stuck in."
The deal with ISC is the biggest deal in ISC's history and they have marked the occasion with a blast from the past.
The Broncos' heritage jersey will feature the classic diamond pattern, made famous in 1994 by the likes of Steve Renouf and Kevin Walters.
Prop Mitch Dodds was just five years old when the jersey first appeared on a football field, but remembers watching some of his idols run out onto Lang Park in the iconic strip.
"The diamonds are a very nice addition," Dodds said.
"Back when I was a young fella I used to watch guys like Alfie Langer playing in it.
"It makes me even more grateful to be able to put it on after legends like that have worn the same design."
The launch marked second-row forward Alex Glenn's first public appearance since undergoing shoulder surgery.
The surgery ruled him out of the Four Nations, with the 28-year-old opting to put his body first.
Although a tough decision to reject the chance to play for his home country of New Zealand, Glenn said he made the right decision.
"Surgery went really well. I caught up with the surgeon yesterday and he said everything is going smoothly," Glenn said.
"It's great to hear because I was very nervous. My body is getting better and I can't wait for pre-season.
"I won't be doing much to start off with on day one of pre-season, but as I work towards Christmas I should be back to running.
"At the start of the new year I'm sure I'll be ripping in with the boys."
Brisbane will return to pre-season training on November 17 and with that they will be also sporting new look footwear and headwear.
In another new deal for the club, each Broncos player will be provided with Puma boots and footwear, and in an Australian first for a sporting club, US-based headwear company '47 will officially partner with Brisbane.