If you've noticed a sudden drop-off in social media activity from some of your favourite Sea Eagles players, don't worry, there's a perfectly good explanation.
In a bid to boost comradery, Sea Eagles coach Trent Barrett has banned the use of mobile phones while in a team environment.
That means no checking in to trendy northern beaches cafes for mid-week brunches, no Snapchat stories at the gym, and definitely no Facebook live videos during team meetings.
Pittsburgh Steelers wide receiver Antonio Brown caused a social media storm in the USA when he posted a video from inside the dressing rooms after his side downed the Kansas City Chiefs in a crucial NFL playoff game.
Head coach Mike Tomlin was oblivious to his star player's actions, and it was fortunate that he didn't let slip any tactics ahead of this weekend's AFC Championship game against the New England Patriots.
While there are different protocols to what happens in the NRL, it is a reminder that sometimes it's best to put the phone away.
That's the message Barrett is trying to enforce, and according to new recruit Jonathan Wright it's a simple one to follow.
"I think most clubs are doing it now, but it's just for little things like when we have a feed or sit down together for coffee, there are no phones, no papers or stuff like that. [There are] no phones in the gym [either]. It's just little things like that," Wright said.
"I think it's the way society is going these days; everyone's on their phone and not even talking to each other."
Approaching his 30th birthday, Wright said the blanket ban on phones and social media was easy to adhere to but conceded it might take a while for some of the younger players to get used to.
"There are a few, don't worry about that. Some boys [have their phones] glued to their hands," Wright joked when asked how his teammates were handling the new directive.
"For a lot of the older boys it's not too much [of a change]."
Wright made his NRL debut back in 2009 when Barrett was still playing for the Sharks, and while the pair never squared off on the footy field the Sea Eagles recruit said he was excited by the prospect of playing under the second-year coach.
"He's really impressed me, Trent, just the way that he holds himself," Wright said.
"He's a straight-shooter which is really good and very rare these days in coaches. The way he's operated, and what he wants from us is really important. The boys have responded to him and I can't wait until the season starts."