Hankook Tyres has extended its nine-year partnership with the NRL, with the leading international tyre brand remaining as the 'official tyre of the NRL' through to the completion of the 2019 NRL Telstra Premiership.
The partnership will see Hankook Tyres brand within the in-goals across VB Thursday night football, as well as branding within the in-goals for the Test Match double header in Canberra on Friday 5 May.
NRL Chief Executive Officer, Todd Greenberg thanked Hankook Tyres for their continued support of the game and welcomed their new partnership to VB Thursday night football.
"Thursday nights has proved to be very popular amongst our audiences, as it is the first opportunity to view Rugby League each round," Mr Greenberg said.
"Throughout the 2016 NRL Telstra Premiership regular season, there were 113 tries scored on Thursday nights.
"I expect the in-goals to again be another busy part of the field on the first night of footy each round in 2017 and I'm delighted that our game will be able to connect millions of viewers with Hankook's brand throughout the season."
Managing Director of Hankook Tyres Australia, Peter Jung was pleased to confirm the ongoing partnership with the NRL.
"Continuing our long-standing partnership with the NRL further constitutes our undying commitment to Australia and New Zealand as well as aligning our brand to sports that our customers love," Mr Jung said.
"The NRL's reach includes millions of people across Australia and throughout the world. I am pleased to say that the renewal substantiates our goal of placing Hankook at the top of mind in the tyre industry."
Hankook's partnership will officially kick-off this Thursday night at Southern Cross Group Stadium, when reigning Premiers, the Cronulla-Sutherland Sharks take on the Brisbane Broncos.
In addition to the in goal branding, Hankook LED will be seen across all NRL major events. Hankook and the NRL are also working on an activation and consumer engagement program that will be introduced in season 2017.