Major sponsor and official home of the NSW VB Blues, The Star Sydney will take this year's NRL Holden State of Origin experience to the next level with the launch of an innovative new Blatchys Blues SMARTWiG.
The Blatchys SMARTWiG, powered by The Star, will be available exclusively to 12,000 Star Blatchys ticket holders at Sydney's ANZ Stadium for State of Origin Game Two on Wednesday, 21 June 2017.
Australia's largest and most passionate supporter group, The Star Blatchys Blues, is recognised for its iconic blue wig.
The Star has given the humble wig a supercharged upgrade with an LED antenna to light up when the lights go down and an in-built headphone connecting wearers to SMARTWiG radio.
The radio will deliver wearers with six hours of customised radio programming including Triple M's expert commentary and live call of the on-field action during the game.
Before kick-off Blues legends Nathan Hindmarsh and Bryan Fletcher will talk to past NSW legends and take listeners into the NSW sheds to hear from NSW VB Blues head coach Laurie Daley.
NSWRL Head of Commercial, Jodie Cross, said: "It is a great way for our fans to experience the game and the first time any Australian sport has been able to implement an activation like this.
"It's something you can't get in your lounge room. It’s a Blatchys Blues exclusive benefit; you have to be at the game to experience it. We strongly urge Blues supporters to get in while stocks last."
"Hindy and Fletch" will also speak directly to the Blatchys via the SMARTWiG throughout the game, ensuring the Blatchys Blues are one of the most coordinated supporter groups, by moving, chanting and cheering as one.
The campaign, an idea created by The Star, has been made possible through a unique partnership involving The Star Sydney, NRL, NSWRL and Triple M.
Melinda Madigan, General Manager Marketing and Entertainment, The Star Sydney, said the Blatchys SMARTWiG will enhance the thrilling experience of Origin for Blues fans.
"The Star will literally be 'bleeding blue' as we look forward to thrilling NSW Blues fans with the most interactive live in-stadia sporting experience yet," Madigan said.
"This is part of Sydney’s biggest multi-platform, multi-venue celebration of the NSW Blues curated by The Star and our proud investment in the most iconic sporting moments in Sydney.
"We're excited to launch an innovative update to the famous Blatchys blue wig and bring new light to ANZ Stadium as we take our partnership to a whole new level in support of the NSW Blues.
"A loud and proud coordinated and engaged group of supporters might be just what the Blues need to bring home a victory."
The Star Sydney will also be ignited with Blues fever across all three games with exclusive on-property celebrations including appearances by NSW Origin legends providing real-time game commentary, cheerleaders and all the live Origin action on the giant screens in Sydney’s only 24/7 Sports Bar.