NRL crowds and ratings

NRL crowds have risen and television ratings are outperforming the market, a meeting of NRL Club CEOs was told today.

Independent research group, Futures Sport and Entertainment provided an overview of the first 10 rounds of the NRL Telstra Premiership, showing the game is in a strong position.

The data, provided by Futures Sport, showed:

  • NRL crowds are up 5.5 per cent year on year, with an average crowd in 2018 of 16,620
  • The cumulative attendance figure after 10 rounds was 1.26 million
  • Television ratings for the year are down 0.4 per cent in a declining television market in Australia and up 22 per cent in New Zealand

The meeting of the CEOs today also heard that club memberships are up 5.7 per cent to nearly 310,000 so far this year.

NRL Chief Executive, Todd Greenberg said the game is in a strong position heading in the Holden State of Origin series, which is a peak period for the game.

"Our aim is to improve on those figures during the rest of the season," he said.

Mr Greenberg said Qantas, which runs the highly successful Frequent Flyer program, was invited to present to the clubs today to give a further insight on attracting members.

Updates were also provided by working groups on Third Party Agreements and commercial opportunities.

These working groups are looking to finalise their reports in the coming months.