Popular Papua New Guinea-based corned beef company Ox & Palm have been announced as the Official Naming Rights Partner for the Pacific Test Invitational for the next two years.
Ox & Palm, a subsidiary of the world's fifth-largest food and beverage company Kraft Heinz, are one of the top producers of corned beef in the region.
The two-year partnership with the Pacific Test Invitational is a first for the business.
As Official Naming Rights Partner, Ox & Palm will feature on major assets pertaining to the Ox & Palm Pacific Test Invitational, including integration into broadcast, signage, events, community promotional activities, as well as via the event's digital and social media channels.
"Ox & Palm have a strong connection to the Pasifika and Melanesian communities with Ox & Palm products a regular in households right throughout the region. We couldn't be happier to have them on-board and look forward to growing the partnership over the coming years." Senior Manager of Pacific Strategy Frank Puletua said.
"I'm sure Ox & Palm will enjoy their rugby league sponsorship debut too, as the event remains one of the most passionate, colourful and exciting events on the rugby league calendar.
In announcing the partnership, Mr Steve Woods, National Head of Sales and Marketing for Kraft Heinz Hugo Canning said: "We are pleased to be associated with such a prestigious event like the Pacific Test Series. Ox & Palm has been the number one corned beef throughout our region for over eighty-years and this partnership gives us the opportunity to further share our brand with the people of Fiji, Tonga and Samoa.
"We know that the people of Papua New Guinea will be proud to see our name on the Kumuls and other nations' jerseys when they run out onto the field on Saturday.
"Rugby league is the most popular sport in PNG and is a great fit for our brand. We are hoping to make a real difference in supporting the Pacifc Test Invitational over the next two-years, ensuring that the people of the Pacific, in partnership with Ox & Palm, can continue to enjoy and celebrate this fantastic event."