NRL CEO Todd Greenberg believes White Ribbon Day presents another opportunity for the game to use its influence to help the wider community.
Greenberg joined men's and women's players from the South Sydney Rabbitohs and Sydney Roosters and hundreds of others in Randwick on Friday morning to add their voices to the push to end violence against women.
"I've done this a number of times now, I really enjoy it. It's not just about the NRL though, our clubs are here, a lot of people from the Rabbitohs and Roosters, our NRL staff," Greenberg told NRL.com.
"I think this is one of the ways where we can make a difference by using our reach and profile.
This is very very important to make a stand on an issue that's important to our community."
Alongside organisations such as White Ribbon Australia, the NRL's Voice against Violence program implements programs aimed at putting an end to this societal problem.
NRL players support White Ribbon Day
Greenberg said events such as White Ribbon Walk served the important purpose of keeping such important issues in the public gaze.
"I think the issue is well understood, but again, it's not something you should be taking your eye off. These are important community issues and not just issues that relate to rugby league," he said.
"We have a big reach, and when things go wrong in rugby league you hear about it, but when it goes right and we have things we want to talk about, we've got to use it wisely."
As well as the NRL walk from Randwick to Coogee, the Cronulla Sharks took part in the White Ribbon Day walk in the Sutherland Shire.
You can support the White Ribbon Walk and learn more at whiteribbon.org.au.