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Pressure's on in finals but no sweat for NRL, thanks to Rexona

On the eve of the high-pressure finals series, the NRL has announced a partnership with Rexona, making it the first anti-perspirant of the Telstra Premiership.

Rexona will also produce custom-produced cans of Men’s and Women’s State of Origin 72-hour Advanced Protection which will be on sale this October.

The partnership will launch with a content series produced by NRL Playbook studios to air on NRL.com and Nine.  

"Rexona are a trusted brand and it is certainly a fantastic partnership for the NRL," NRL head of partnerships Jaymes Boland-Rudder said.

"Rexona is synonymous with physical activity and sport. It’s a perfect combination for our players and for our supporters."

Scott Mingl, Head of Deodorant ANZ at Rexona's parent company, Unilever, said: "Rexona has been embedded in sporting culture for many years and we are very much looking forward to building a strong partnership with the NRL.

"It’s an innovative and exciting partnership that reinforces the 72-hour protection message though talent-led content, and bespoke State of Origin cans"

Acknowledgement of Country

National Rugby League respects and honours the Traditional Custodians of the land and pay our respects to their Elders past, present and future. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples on the lands we meet, gather and play on.

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