The NRL proudly supported Surf Life Saving Queensland (SLSQ) at their Youth State Championships last weekend.
The three-day event, held at North Kirra Beach on the Gold Coast, was described by the SLSQ website as "the largest and most prestigious event for U11-U15 age categories" featuring "the finest talent in surf sports from across Queensland".
Along with the surf life-saving action, an NRL activation was set up in the Kids Zone.
There were plenty of rugby league activities such as beach touch football plus merchandise giveaways as the NRL promoted junior registrations by asking kids if they were "Ready to Play?" in 2021.
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"We're pleased to partner with Surf Life Saving QLD to support their flagship event and look to attract new members to the rugby league community, whether that be as new or returning players, volunteers or fans," NRL head of participation and community Luke Ellis said.
"Having a presence at such an iconic event on the Gold Coast was a great opportunity to showcase our brand and support other community organisations to promote and encourage young people to participate and benefit from physical activity and club sport."
Jess Grima, SLSQ marketing manager, added: "We're really excited to have the NRL involved in our QLD Youth State Championships.
"It's great to be able to build relationships with other major sporting organisations and engage our members while they’re here on the Gold Coast. We're looking forward to more opportunities to work together in the future," Grima said.
Families with children keen on playing junior league were directed to www.playrugbyleague.com to register for a club.