The Perth Bears have launched their inaugural official merchandise collection, including the club’s very first training range, offering fans an array of apparel and accessories ahead of the team's 2027 NRL debut.
The much-anticipated range includes training t-shirts, running shorts, vests, hoodies, polos, bucket hats, and caps designed in collaboration with the Bears apparel partner New Balance.
Additionally, fans can purchase lifestyle t-shirts, hoodies, caps, bar mats, flags, mugs and the all-important stubby coolers.
In an exclusive opportunity to get their claws on merch straight away, Perth Bears fans can secure the range at the NRL Double Header at Optus Stadium in Perth this weekend. This event marks the first chance for supporters to acquire official club gear ahead of the broader release.
Perth Bears CEO Anthony De Ceglie said the merchandise launch was yet another defining moment for the club in the journey towards 2027 kick-off.
“We knew we had something special in the Perth Bears, but the commercial and fan appetite has been unprecedented,” said De Ceglie.
“The range represents the bridge between our rich history in North Sydney and our bright future in the West, inviting every fan to pull on the red-and-black colours and claim this team as theirs.”
Head Coach and NRL Immortal Mal Meninga said the club was “busy behind the scenes building a squad for 2027 that supporters can be proud of”.
“This launch is a chance for the fans to connect with us from day one and I can’t wait to see a sea of red-and-black from coast-to-coast,” Meninga said.
“It’s a statement that we’re here, we’re building something special, and we are officially in Bear Country.”
Commercial General Manager Katie Roberts said that the launch was a direct response to the thousands of fans who have been asking how they can show their loyalty to the club.
“We’ve focused on premium quality with our partners at New Balance and want to ensure that the first piece of Bears kit a fan buys’ is something they’ll keep for a lifetime,” Roberts noted.
The merchandise launch precedes the highly anticipated Perth Bears jersey unveiling, scheduled for the Melbourne Storm home game at HBF Park in Perth on August 8 and launch of memberships coming soon.
Merchandise is available from the Perth Bears official online store.
