Coca‑Cola Australia has teamed up with the National Rugby League (NRL) in a new three‑year partnership, becoming an Official Partner of the NRL Telstra Premiership and NRL Telstra Women’s Premiership.
As the official non‑alcoholic ready‑to‑drink beverage partner of the NRL and NRLW, it marks an exciting new chapter in Coca-Cola's long‑standing connection with one of Australia’s most loved sports.
The partnership will feature across the season, from blockbuster clashes and State of Origin to sponsoring the national teams and Finals Series for both the NRL and NRLW.
The partnership spans broadcast, retail and live event touchpoints across the full season – including sponsoring the national teams, State of Origin and Finals Series across both the NRL and NRLW competitions.
To celebrate, Coca-Cola has launched its 500ml NRL Superfan Edition can – an exciting permanent addition to the Coca-Cola range.
In addition, NRL fans will have the chance to get closer to the action than ever before, with specially marked Coca‑Cola cans unlocking instant prizes and entries into a major draw for an unforgettable Origin experience for one winner and seven friends to enjoy State of Origin 2026 Game 3 at Suncorp Stadium with premium Open Air Box seating and $1,500 Visa travel cards for each guest.
Later in the season, fans will also have the opportunity to win tickets to the Telstra Premiership NRL Grand Final.
The Superfan Edition Coca-Cola cans are available now at participating service station and convenience retailers including Ampol, Euro Garages, Metro Petroleum, Night Owl, Reddy Express, On The Run, Chevron and United Petroleum.
“Coca‑Cola is one of the most recognisable brands in the world, and it’s great to welcome them back to the NRL," said NRL CEO Andrew Abdo.
"Rugby League continues to grow right across Australia, New Zealand, the Pacific and beyond, and this partnership allows us to build on that momentum in new and creative ways.
"This partnership reflects the continued growth of our game and the strong value the NRL delivers for leading brands."
Ahmed Rady, Vice President & General Manager, Coca‑Cola Australia & New Zealand, adds "Rugby league is part of the fabric of Australian and New Zealand life; it's where friends cheer side by side, families come together, and communities feel that shared pride. We’re excited to celebrate the game with fans all season long, and especially through experiences like State of Origin where the atmosphere is electric and unforgettable. It’s all about being there for the moments that matter, and we can’t wait to be part of those memories with the NRL and NRLW."
Further details on fan activities, prizes, and special events will be revealed throughout the 2026 season.
