Youi challenges State of Origin fans to prove they’re True Blues or Maroons

This 2026 NRL State of Origin series, national insurance provider Youi is calling on Rugby League fans to prove their State of Origin loyalty with the launch of Youi Origin Verified – a first-of-its-kind fan initiative developed in partnership with the NRL.

Youi Origin Verified gives NSW and QLD fans the chance to earn an Official Fan Verification by completing a series of fun challenges designed to test their knowledge and passion for their state.

Across the series, a live NSW vs QLD leaderboard will track which state has the most verified fans, with participants competing to unlock exclusive rewards, prizes and arguably more importantly – bragging rights.

An exclusive State of Origin experience awaits Youi Origin Verified’s Top Fan – including a trip for two to Game 2 of the 2027 State of Origin at Eden Park in Auckland, New Zealand.

This historic match – the first State of Origin clash to be held outside Australia since 1987 – includes two Diamond tickets valued at $1500.00, two flights from the winner’s closest capital city airport, and two nights’ accommodation valued at
$1500.00*.

How Youi Origin Verification Works:
• NRL State of Origin fans visit Youi Origin Verified and create an account.
• By completing a series of fun challenges – such as State of Origin trivia and discovering a code word – fans earn points towards their Official Fan Verification. Every fan’s final score will earn them an Origin Verification Fan status:

o “Bandwagoners” are those who love the hype, the rivalry, and riding the Origin wave.
o “Casual Fans” might not know every player’s name – but they know which state to get behind and that Wednesday nights in winter are for Origin.
o “Loyalists” are NSW or QLD supporters who know that a series win makes the next year ahead all the sweeter.
o “Diehards” spend hours scheming potential team selections. They’re either cheering in the stands or hosting watch parties decked head-to-toe in NSW and QLD colours.
o “The Immortal” fan is a cut above the rest when it comes to Origin fandom. They know the players and the history – they live and breathe every hit, every try, every moment.

• Once fans have earned their Fan Status, they’ll get access to their Official Fan Verification graphic – a shareable social tile – that they can post proudly, regardless of whether they’re jumping on the Origin bandwagon for the very first time or they’re a veteran Origin fan.
• Along with bragging rights, fans have a chance to win prizes, including $50 NRL Shop vouchers and commemorative Youi Origin Verified pins that they can wear with pride*.

Youi Chief Marketing Officer, Angela Greenwood said the program is designed to put fans at the centre of the game while anchoring in Youi's 'Footy. Made by Fans' platform.

“At Youi, we believe footy exists because of the fans who live and breathe it,” Greenwood said.

“Youi Origin Verified turns fan passion into something tangible. It recognises the loyalty, knowledge and rituals that set true Origin supporters apart, and gives them a way to wear that with pride.

“This is about showing up for fans in a way that’s never been done before – putting them at the centre of the Origin story and recognising them as the heartbeat of the game."

To launch the platform, Origin legends, Brad Fittler and Kevin Walters have partnered with Youi and the NRL to encourage fans to put their allegiance to the test.

Fittler played 31 games for New South Wales and captained two series victories in 1996 and 20000, while Walters represented Queensland across 20 State of Origin appearances.

“State of Origin is built on pride, passion and rivalry and that’s what makes it so special,” Fittler said.

“Youi Origin Verified gives fans a chance to put their loyalty to the test, have a bit of fun with their mates and prove they really know their footy.

"Origin fans love backing their state and this is a fantastic way to be a part of
the competition throughout the series.”

Youi Origin Verified is now open to New South Wales and Queensland fans across Australia, with the platform live throughout the 2026 State of Origin series.

For more information or to get involved, visit Youi Origin Verified.