Youi challenges Melbournians to go Maroon or Blue for Origin Two

As the Origin series heads for a Game Two blockbuster in Melbourne, national insurance provider Youi is calling on rugby league fans to prove their loyalty with Youi Origin Verified – a first-of-its-kind fan initiative developed in partnership with the NRL. 

For the first time since 2024, State of Origin Game 2 returns to Melbourne on Wednesday 17 June at the MCG, and Victorians are invited to become State of Origin fans, pledging their NRL Origin allegiance to either NSW or Queensland.

Running until the end of Origin, Youi Origin Verified gives NSW and Queensland fans the chance to earn an Official Fan Verification by completing a series of fun challenges designed to test their knowledge and passion for their state.  

A live NSW vs Queensland leaderboard tracks which state has the most verified fans, with participants competing to unlock exclusive rewards and prizes. 

Currently, NSW dominates the Youi Origin Verified leaderboard: 

• More NSW Fans (56%) have claimed an Official Fan Verification compared to QLD Fans (44%)  
• NSW Fans are ‘More Knowledgeable’ scoring on 4.48 correct answers on average to QLD’s average of 4.37 correct answers 
• More NSW Fans (0.46%) are achieving the highest stats of ‘Immortal’ vs QLD Fans (0.30%)  
• Less NSW Fans (37%) sit in the ‘Bandwagoner’ status compared to QLD Fans (39%).   

An exclusive State of Origin experience awaits Youi Origin Verified’s Top Fan – including a trip for two to Game 2 of the 2027 State of Origin at Eden Park in Auckland, New Zealand.

This historic match – the first State of Origin clash to be held outside Australia since 1987 – includes two Diamond tickets valued at $1500.00, two flights from the winner’s closest capital city airport, and two nights’ accommodation valued at $1500.00*. 

Youi Chief Marketing Officer, Angela Greenwood said the program is designed to put fans at the centre of the game while anchoring in Youi's 'Footy. Made by Fans' platform. 

“At Youi, we believe footy exists because of the fans who live and breathe it,” Greenwood said.  

“Youi Origin Verified turns fan passion into something tangible. It recognises the loyalty, knowledge and rituals that set true Origin supporters apart, and gives them a way to wear that with pride.

“This is about showing up for fans in a way that’s never been done before – putting them at the centre of the Origin story and recognising them as the heartbeat of the game."

Origin legends Brad Fittler and Kevin Walters have partnered with Youi and the NRL to encourage fans to put their allegiance to the test.  

“Youi Origin Verified gives fans a chance to put their loyalty to the test, have a bit of fun with their mates and prove they really know their footy. Origin fans love backing their state and this is a fantastic way to be a part of the competition throughout the series,” said Fittler.   

Youi Origin Verified is now open to New South Wales and Queensland fans across Australia, with the platform live throughout the 2026 State of Origin series.  

For more information or to get involved, visit Youi Origin Verified. 

* Terms and Conditions Apply – Visit: www.nrl.com/siteassets/verified-terms