NRL launches new smartphone apps
The NRL has a new venue…LIVE on your Smartphone!
For the first time, Rugby League fans can watch the NRL Telstra Premiership live and on-the-go on their Apple or Android smartphones, regardless of their mobile network carrier, following today’s launch of the NRL LIVE 2013 App powered by Telstra.
A key component of Telstra’s five-year digital rights partnership with the ARL Commission, the NRL LIVE 2013 App provides live coverage of 2013 NRL Telstra Premiership, Finals Series, Grand Final, Anzac Test, U20’s Origin and Country v City matches.
Telstra Media Group Managing Director Rick Ellis said the launch of NRL LIVE 2013 was a landmark moment for the game’s fans.
“Our partnership with the NRL is built around using technology to bring fans closer to the game, particularly if they can’t be there on match day.
“The ability to watch live coverage on-the-go – regardless of their mobile network carrier – gives fans more ways to enjoy the game they love.
“Telstra customers have the added benefit of incurring no data streaming and App browsing costs and superior coverage across the Telstra network, ensuring a richer on-the-go experience.
“It’s not just the live coverage that will be spectacular – NRL LIVE 2013 provides access to the latest news, highlights and other premium content.
“The official NRL Dream Team fantasy and tipping games – and a brand new NRL.com website – add to what is set to be an unprecedented experience for Rugby League fans in 2013 and beyond.”
NRL CEO Dave Smith said the partnership with Telstra will propel Rugby League to a whole new level.
“We have listened to our fans and supporters and we’re pleased to be bringing them this latest live app innovation in partnership with Telstra,” Smith said.
“We want fans to have the best possible access to The Greatest Game of All and the new NRL LIVE 2013 App will bring members and fans closer to the action. It will connect them to the best Rugby League content every day of the week.
“Innovation is a key factor in growing the game online and in giving our fans the best possible Rugby League experience.”
The NRL Live 2013 App is available as a FREE download from Apple App and Google Play stores and gives access to:
• LIVE Scores
• LIVE Press Conferences
• Full Match Replay and Highlight Videos
• 2013 NRL Telstra Premiership draw
• Match details with kickoff reminders
• News Updates, Pre and Post Game Reports
• Ladder and stats
• WIFI connectivity
An in-app purchase of Weekly ($5.49 – iOS only), Monthly ($14.99) or Annual Pass ($89.99) pass provides access to the following NRL LIVE 2013 Premium Content:
• Video streams of the 2013 Telstra NRL Premiership, including the Finals Series and Grand Final* live as its being broadcast on TV, with up to six live games every week.
• Video streams of the 2013 Anzac Test Match, U20’s Origin and Country v City game* live as its being broadcast on TV
• Post-match Press Conferences live
* Only available if matches are played during the eligibility period of the Weekly/Monthly/Annual pass