A year after the NRL needed to seek a loan following successive financial losses, the game’s governing body has delivered a stunning turnaround to announce a $42.8 million profit on the back of increased broadcast, sponsorship and digital revenue.
Total consolidated revenue for the 2018 season was $499.9 million – a 40% increase from the $377m the game earned in 2017 when the NRL recorded a $3.7m net loss.
While most of the gain came from broadcast revenue of $318m, non-broadcast revenue also grew by 21% or $30.9m last year, while costs were down.
Besides the NRL’s new broadcast deal with Nine and Fox Sports, the main growth areas were sponsorship and wagering – up from $73m in 2017 to $78.9m last year – and digital revenue, which increased $17m from $6.6m to $23.6m in 2018.
“This is a great result in the first year of the new broadcast cycle,” ARLC chairman Peter Beattie said. “We are now a $500 million revenue business.
"To put that into perspective, in 2017 we were a $350 million revenue business, while when the Commission was formed in 2012 our turnover was $180 million.
"This is extraordinary growth. And importantly as a result we have been able to deliver more money to clubs, states and grassroots rugby league than ever before.”
The financial growth follows increases for the game in other areas last year, including:
· Total match attendances (2.2%);
· Club memberships (5.2%);
· Australian and New Zealand television audiences (1.1%), and;
· Registered players (3.6%).
The NRL boasted the top-rating program on Australian television in 2018, with 3.52m viewers tuning in to the opening Holden State of Origin match, while the inaugural Women’s State of Origin attracted a cumulative peak audience of 919,711.
In a landmark year for women’s rugby league, the first NRLW season attracted a cumulative audience of 1.85m and matches boasted the highest average audience (67,948) of any women’s football competition in Australia last year.
With 29% of NRL matches decided by four points or less and only two competition points separating the top eight teams, crowds increased to 3,252,238 and cumulative television audiences across the Telstra Premiership rose to 116,2015,132 – vindicating the increased investment by broadcasters.
In addition, subscribers to the NRL Telstra Live Pass increased and the number of match streams grew by 89%.
More than 830,000 fans signed up for an NRL Digital account, with video on demand views increasing by 53% on the new NRL Digital network and 2.9m fans actively engaged across the NRL and NRLW social communities.
The haka tribute led by Warriors duo Jazz Tevaga and Issac Luke after teammate Roger Tuivasa-Sheck was named player of the year at the Dally M awards attracted more than 3 million views on NRL.com.
Club memberships increased to 332,996, led by Brisbane (36,420), South Sydney (29,189), Parramatta (25,145) and Melbourne (25,105).
Tevaga relives Dally M haka
Newcastle experienced the biggest growth, up 35% to 18,017, while nine other clubs posted record membership figures.
NRL clubs received a $65.8m increase in distribution of funds, with their annual grants rising from $8.4m in 2017 to $13.1m per club last year. The salary cap for each club’s top 30 players was $9.4m.
Besides the 42% increase in funding to clubs from $156.9m in 2017 to $222.8m last year, funding to states and affiliates rose 16% to $38.1m, while the NRL devoted $35.1m for development.
These increases were partially offset by a decrease of $21.7m in football spending, and reduced costs of $6m for administration, and game, event and sponsorship departments.
Beattie said the increase in non-broadcast revenue had exceeded expectations.
"We know this is the first year of this [broadcast] cycle, which we knew would produce strong financial health for the game, but this is a result we can build on,” Beattie said.