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The Morrison Government is working with the NRL to combat counterfeit merchandise, with the trial of an innovative new digital app.

The NRL is piloting the ‘Trust Badge’ on two of its official online merchandise stores as part of IP Australia’s Smart Trade Mark initiative. The Badge verifies the websites to help consumers identify authentic brands.

Minister for Industry, Science and Technology Karen Andrews said the technology
could be a great tool in the fight against counterfeiting and piracy which is projected to drain US$4.2 trillion from the global economy and put 5.4 million jobs at risk by 2022.

“This initiative has enormous potential to help Australian businesses protect their brands online and give consumers confidence that they are purchasing the real deal,” Minister Andrews said.

“Australian products are in demand around the world thanks to our reputation for quality and the Morrison Government will do everything we can to help our businesses protect themselves.

“This app could be used across a range of Australian made products and is a great example of how new technologies can be applied in very practical ways to grow the economy and create local jobs.”

NRL General Manager Consumer Business, Shaun McMartin, said he was keen to keep working with IP Australia on further innovations to combat counterfeiting.

“We’re very happy to be involved, the idea of a Smart Trade Mark could be a game changer for businesses like ours in combatting counterfeit merchandise,” Mr McMartin said.

“NRL members and fans are the lifeblood of our sport who want to buy the genuine article when supporting their club – the Trust Badge helps NRL fans identify authentic and licensed products online.

“Counterfeiting damages legitimate wholesalers and retailers who invest in genuine products and robs the NRL Clubs of much needed revenue.”

IP Australia is continuing to work with industry and government partners on several projects to trial the Smart Trade Mark initiative.

For more information on this multi-technology initiative, go to

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