NRL extends KFC combo until 2027

The National Rugby League (NRL) today announced that its partnership with one of Australia’s most popular quick-service restaurants, KFC, has been extended for another five years until the end of 2027.

KFC has been a long-term partner as the official quick-service restaurant of the NRL. The new deal extends across all major NRL and NRL Women’s (NRLW) assets, including the Finals Series, Grand Finals, men’s and women’s State of Origin, men’s and women’s Domestic Test Matches, and the Australian Kangaroos and Jillaroos teams.

KFC will become the official Fried Night Footy™ naming rights sponsor of Friday Night Football from the 2023 NRL Telstra Premiership season. It will also become the official naming rights sponsor of KFC Monday Football matches.           

NRL CEO Andrew Abdo said: “We are delighted to extend our partnership with KFC for another five years. KFC have been terrific partners for the game and have created some great activations for fans.”

KFC CMO Sally Spriggs said: “KFC and Friday Night Footy has proven to be the perfect pairing for footy fans looking to combine their favourite sport with their favourite feed.”

“We’re delighted to show our ongoing support of the game by extending our partnership with the NRL and NRLW for five years and look forward to experiencing even more iconic Aussie sporting moments alongside footy fans.”