SCA WA announced a landmark three-year media partnership with Western Australia’s newest NRL franchise, the Perth Bears, marking a significant step in supporting the team’s launch and growth across the state.
Beginning January 1, 2026, SCA will deliver dedicated airtime and promotional support each year across Mix94.5, 92.9 Triple M, 34 regional stations and LiSTNR, building the Perth Bears’ brand presence and deepening their connection with fans across WA. This partnership will play a pivotal role in boosting fan engagement from day one and will extend to drive ticket sales and memberships as the team enters its second and third NRL seasons.
This collaboration represents a strong brand alignment between two organisations committed to serving and energising the Western Australian community. With SCA WA’s extensive broadcast reach and deep connection to WA audiences, and the Perth Bears’ ambition to establish a powerful new sporting identity for the state, the partnership creates a natural platform for shared growth. Both brands prioritise community connection, entertainment and accessibility, qualities that will allow them to amplify local storytelling, elevate fan culture, and rally a statewide supporter base behind WA’s newest elite team.
The partnership will provide SCA WA listeners with the chance to win exclusive access to behind-the-scenes experiences, team merchandise and game day activations.
Remi Barley, SCA General Manager WA said: “Southern Cross Austereo is thrilled to partner with the Perth Bears as their official media partner. This collaboration marks an exciting chapter for rugby league in Western Australia, and we’re proud to play a role in bringing the passion, energy, and stories of the Bears to fans across the state. Together, we’ll amplify the game and create unforgettable experiences for our audience.”
Anthony De Ceglie, Perth Bears CEO said: “The Perth Bears are building more than an elite club, we are here to grow and develop the greatest game of all in WA and this partnership with SCA will play an integral part of this vision.
“As the first NRL team for WA, we are excited to work with SCA to connect with communities right across the state so that we can grow our own talent and provide junior players with a career pathway to professional football.”
Mal Meninga, Perth Bears Head Coach also noted that this partnership provided a significant opportunity to amplify the grassroots rugby league success already here in WA.
“We have a fantastic grassroots foundation in WA, and this partnership allows us to showcase the incredible work of our local teams and drive standards higher, ensuring WA rugby league is a genuine force on the national stage.”
