Nothing pleases NRL game development officer Samantha Redman more than seeing young girls and boys revelling in rugby league.
With the NRL celebrating Women in League Round, her enthusiastic efforts to grow the sport are especially worthy of showcasing.
Redman works closely with the Manly Sea Eagles to run footy clinics in local primary schools, aiming to have kids join one of 12 clubs in the Manly Junior Rugby League.
She is ecstatic about the increasing grassroots female participation, which she believes has been sparked by the attention around the NRLW, women's State of Origin and international fixtures.
"It's definitely growing, especially within the junior league clubs. The NSWRL has introduced Blues Tag [non-contact] this year so there's a lot of clubs that have gotten on board that like the Mona Vale Raiders, who have under 12s and 14s teams," Redman told NRL.com.
"Also in primary schools as well, they hold female gala days. Mona Vale Public School and Avalon Public School are two big schools that are getting involved in the gala days.
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"But generally it's just growing more with all the media surrounding the women's State of Origin and the Jillaroos. More girls just want to get involved and have go. It's great."
A talented athlete herself, Redman plays representative League Tag for Newcastle and sits on the region's female committee.
"I absolutely love League Tag ... You're part of the club, that's probably the best part about it. You get to celebrate after, you get to hang around all day and watch the boys and get involved in other ways," she said.
"[The committee] is just pretty much trying to grow the game in the area. Trying to get those girls playing and trying to turn those girls playing League Tag into rugby league players.
"It's going well. A lot of them have transitioned across to playing Nines. We have girls playing in the League Tag comp also playing in the Newcastle CRL team that won the competition last weekend [beating Mounties 24-10].
"They started off playing League Tag and went across to rugby league. They won a comp, so it's pretty good I'd say."
Redman heaped praise on the Sea Eagles for their help in furthering the women's game.
On Thursday night, 15 girls playing in the Manly juniors will run onto the Lottoland field with the Sea Eagles team before the clash against Wests Tigers.
Two female members from each junior club will be welcomed into the lavish Brookvale Mitsubishi Lounge to watch the action, while a Mona Vale primary school teacher has been given the pre-match coin toss duties.
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Redman urged more women to become involved in league in any capacity - playing, coaching, training or administration.
"Definitely just give it a go. I promise you they'll definitely have fun, they'll enjoy it and they'll definitely [be in] it for the rest of their life," she said.
"It's a big family game, it's a community game, and once you're in it, I definitely think you'll stay because you get a love for the game."