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Sharks prop Andrew Fifita.

Sharks players past and present have donated priceless personal memorabilia for a bushfire appeal auction as the NRL community continues to assist fire-ravaged areas.

More than 20 unique items will be listed online over the next month.

The first batch of items, to be announced by Cronulla on Monday, is set to include Andrew Fifita's 100th game ring, some of Shaun Johnson's New Zealand gear, Mat Rogers's debut jersey and more.

Proceeds will go to community sporting clubs and facilities in rural southern NSW which have been affected by the bushfires.

Halfback Chad Townsend started the club's support efforts this week, raising $2000 for the Rural Fire Service by selling a signed jersey.

"Now the club's getting on board and we're all able to come together to raise a bit more money. A lot of these guys have lost everything," Townsend told NRL.com.

"Andrew told me that he was putting up his [commemorative] ring and I thought that was such a generous thing for him to do. It's such a worthy cause and these guys deserve all the money they can get."

It's personal for coach John Morris, whose sister is close to the tragedy in the NSW town of the Narooma. He has resolved to have the team lend a hand to a struggling region on the south coast.

"[My sister's family] is okay but a lot of their friends were affected by the devastation and lost homes and to the point they lost loved ones," Morris said.

"We've reached out to the local council to see if we can get into those affected areas. Because it's an emergency site at the moment we couldn't really get immediate access to it.

"We probably didn't appreciate how bad it was down there, areas like Lake Conjola losing 90-something homes or whatever.

"We don't know where yet – we've got to work with the authorities to try and get in – but we want to try and find a little footy club that's lost everything and try and rebuild a footy club.

"That's the goal. We understand it might not be a footy club – it might be another sporting club or a school or something."

An online donation page has also been set up on the Sharks Have Heart Foundation website.

Cronulla held a whole-club training session on Thursday, with 200 players from the under 16s, 18s, 20s, women's and NRL squads, plus staff, placing a donation into a bucket to kick things off.

"They're a generous group, as you find most of the rugby league community is," Morris said.

Townsend said the emphatic support across the game as a whole "speaks volumes about the type of characters we have."

Meanwhile, Melbourne on Friday announced their players, coaches and staff have combined to start a Go Fund Me page, with all funds raised going to the Victorian Bushfire Disaster Appeal.

The club has kickstarted the campaign with a $25,000 donation. They hope to reach $150,000.

The Storm's first home game against Penrith in round three on March 28 will be another fundraising opportunity, in addition to the NRL's dedicated Bushfire Appeal Round to begin the season.

Like Cronulla, Newcastle are hosting an auction featuring incredibly rare items, including Mitchell Pearce's debut NSW Origin jersey, one of David Klemmer's Kangaroos jumpers and a head coach match day experience.